The zombie apocalypse is afoot. The dead are rising up and nomming on the living. Nowhere is safe. Society has collapsed. Cats are sleeping with dogs. Etc. etc.
Given that set of circumstances, would you be wandering through the wilderness with your primary weapon being some spiffed-up and Dremel-attacked 1911, and your secondary firearm being a Condition 4 AR-15 wrapped up in a duffel bag?
Yeah. Me neither. And that is just the tip of the "Suspension of Disbelief Fail" iceberg cruising through this commercial:
Look, I like zombie movies. I like zombie kitsch. I think using the zombie meme to get people prepared for disasters is a marvelous idea (because if you are prepared for the zombie apocalypse, some snowstorm is nothing).
But this? This is just dumb. And I mean specifically this – I could expect, and even tolerate, this kind of marketing from some upstart ammunition company looking to boost their sales by catering to a somewhat fringe, loopy niche market. But Hornady? A company that prides itself on "reach out and touch something" ammunition? That is kind of disappointing. *shrug* It will unquestionably sell, so I guess they did something right…
He’s not even TRYING for headshots. Even at point-blank range, he shoots the zombie in the chest. It looks like the rideup from the 3 round burst is what finally gets it in the head, not his aim.
The commercial is ridiculous.
But I think it is supposed to be. While it may annoy those of us who know better (HEAD SHOTS DUDE!), its genius marketing. It’ll fly off the shelves.
And if its basically just the V-Max with a green tip, it’s already a successful cartridge.
@ Erin Palette: Arguably he might have been doing a Mozambique Drill, but everyone knows that is just a waste of two bullets per zombie…
@ JP: There is “over the top but cute” and then there is “just plain dumb”. This commercial could have been the former, but so many obvious violations of the zombie tropes and memes was a stretch, much less the notion of a cartridge catering to all of this.
Still, money is money, and “green” is a stimulus color…
Oooh, you just said “green ammo” now I can’t help buy not buy it.
“some spiffed-up and Dremel-attacked 1911″Actually it is a Brazos Custom Gunworks STI. It is far from a dremel attacked 1911.
That being said, the ad is ridiculously funny and the marketing guys at Hornady are working overtime to come up with something to get more market share. If they sell more ammo than the cost of the marketing campaign, then they win and it is a good thing for them. That really is the bottom line.
I think everything is being marketed to 13 year old boys now.
I’m shopping for parts for a new computer. I have a choice of “Ripjaws” memory, or “Ballastics,” or perhaps “Dominator.” Yeah, Dominator, that’s it. Because then I’ll dominate…. something. I’m not sure what it is I’ll dominate. My bank balance, if I had to guess.
Blech.
to me this is the same chit as John Wayne commemoration ammo, just for the next generation cause Elmer Keith wouldn’t sell as many boxes
Made of FAIL…
@ bluesun: With bonus radioactivity!
Oh. Wait. Wrong “green”…
@ TXGunGeek: Not to be questioning, but how can you tell? The cuts in the slide do look a bit different than what Brazos’ webpage shows…
In any case, 1. who would actually be able to identify it (apart from you, of course), and b. who would care? And, really, that being your sidearm? And your primary gun? Yeah. No. I am not traipsing around Zombieland with a blithering 1911 as my handgun, no matter how nice it is…
Like I said, this stuff will sell, so they did something right, but it is still dumb.
@ Wayne Conrad: My grief is with the never-ending stream of “ultimate”, “super”, “premium”, etc, and no real standardization as to which is higher than the other. Whoever puts supercalifragilisticexpialidocious on their product name wins, though!
@ Pop N Fresh: Governator Ammunition! Well, I guess he is still breathing…
@ The Freeholder: Made of something, that is for sure…