The zombie apocalypse is afoot. The dead are rising up and nomming on the living. Nowhere is safe. Society has collapsed. Cats are sleeping with dogs. Etc. etc.
Given that set of circumstances, would you be wandering through the wilderness with your primary weapon being some spiffed-up and Dremel-attacked 1911, and your secondary firearm being a Condition 4 AR-15 wrapped up in a duffel bag?
Yeah. Me neither. And that is just the tip of the "Suspension of Disbelief Fail" iceberg cruising through this commercial:
Look, I like zombie movies. I like zombie kitsch. I think using the zombie meme to get people prepared for disasters is a marvelous idea (because if you are prepared for the zombie apocalypse, some snowstorm is nothing).
But this? This is just dumb. And I mean specifically this – I could expect, and even tolerate, this kind of marketing from some upstart ammunition company looking to boost their sales by catering to a somewhat fringe, loopy niche market. But Hornady? A company that prides itself on "reach out and touch something" ammunition? That is kind of disappointing. *shrug* It will unquestionably sell, so I guess they did something right…