Anecdotally, when I hit up the Borders sale in our area, it took a 30% markdown to get their prices anywhere near what I could procure online (except on certain things like Feed and Deadline, but those were only 10% off), and even then, I very carefully checked every book I purchased through my Google Shopper app to ensure that the prices I remembered were accurate.
Turns out, that was a very good idea:
Before liquidation began, we visited the Borders store in the Time Warner Center in New York and noted the price of several books and select movies. Then, we returned on Saturday to note the post-"everything must go" prices — and discovered that 19 out of 25 items were cheaper last week, while five were merely consistent. And, not surprisingly, almost none were actually price lows once we compared online.
If that is how you are going to treat your customers on your way out, then I wish you good riddance and hope you let the door slam you on your ass.
Fortunately or unfortunately, the demise of brick-and-mortar new-book stores has been inevitable since the first launch of Amazon.com, and definitely since the advent of Kindles and the rest of their e-book brethren. To be certain, used book stores (like the massive McKay here in Knoxville and elsewhere) will chug merrily along for the foreseeable future, simply because books last a while, and Amazon will be more than happy to ship you whatever you want, but price-conscious, non-instant-gratification-requiring shoppers have long since realized that bookstores (like video game stores, and movies at physical stores, and…) are far from the best places to shop.
And if this is how Borders is going to handle its business when they are closing, I dare say it is high time for them to do so.